Podcast: SEM and Small Business
April 18, 2008
The guys over at Parker Web interviewed us on their new show about Internet marketing for small businesses the other day. It was our first time doing something like this so a little rough at first but pretty cool nonetheless.
Click below for the audio: (14:30 long)
Tags: sem podcast, small business sem
Quick SEM Tip: Use PPC Ads to Prequalify Customers
March 12, 2008
Here’s a simple Pay Per Click tip. If you’re offering a high end product or premium service you can easily achieve lower cost per conversions by screening customers who already know they don’t want to spend over a certain dollar amount. Simply display the price your products start from in the ads. You’ll probably get a lower click through rate but the end benefit is a higher ROI and lower cost per conversion.
Here’s an example ad you might find on Google, Yahoo, etc.:
Blue Widgets
From $1,999.95 - Premium Quality
Find Rare Blue Widgets Here!
www.sweetbluewidgets.com
Throw out some more…
Tags: lower cost per conversion, ppc tipsGet indexed quickly: install Google Analytics!
February 25, 2008
We’ve had a flurry of activity lately–8 new sites up in a month. One thing we’ve noticed with new sites is that simply putting Google Analytics on them will result in Googlebot making a visit within 24 hours and your site will appear in the index (use the site: command) in about 48. With ZoomGiftBaskets.com, we uploaded the site yesterday, put Google Analytics on it around 5PM, and Googlebot was on the site this morning. No links, completely separate IPs, no Webmaster Central, nada–just Google Analytics installed on every page.
We’ve thought this for a while but putting sites up back to back has really made it more obvious. This would make sense as Google’s goal is to index the world’s data and their analytics code is installed on all over which makes their job of discovering information a whole lot easier. We didn’t take the time to put together a bunch of statistical data so this is just a theory based on our observations at this point.
Has anyone noticed any evidence to either support or debunk this?
Tags: google analytics indexes websitesSubscribe to 3tailer Through Feedburner!
February 5, 2008
It’s the best way to stay up to date on 3tailer happenings, SEO tips, entrepreneurship, and eCommerce perspectives:
http://feeds.feedburner.com/3tailer
Fun Fact #1: Our favorite feed reader is Google Reader.
Fun Fact #2: Jon and Chad read over 50 feeds daily a piece. Topics range anywhere from gadgets, to cars, to art, to SEO and beyond.
Happy burning!
Tags: 3tailer rss, feedburner subscribe3tailer.com v3.0
January 31, 2008
Welcome to the third incarnation of 3tailer.com. We hope to turn this into a worthwhile website to spend your time on. Have a good one!
Tags: new website launch
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