Made in the USA and eCommerce Strategy
March 9, 2008
The ever-growing problem of Americans losing jobs to outsourcing will continue the consumer movement towards buying domestically made products so they can support local jobs. Several of our properties offer products Made in the
When it comes to eCommerce, it’s easy to focus on technology, trends, and marketing thus causing you to lose sight of your customers. People want to buy from companies they like and values they can get behind.
“In our experience we’ve found that not only do people shop online to find the lowest price, they also search for products that support causes.” - Chad and Jon, simultaneously
When developing your eCommerce strategy make sure you don’t loose focus on the customer’s needs and wants as a whole. Low prices and efficiency isn’t always the best approach. Often times the website becomes too much of a focus and we can overlook these buried gems. Make sure the foundation of your online marketing strategy is giving people as much value as possible while meeting their needs. It’s why your website should exist in the first place.
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